Amsterdam based branding agency

Clarify is a leading branding agency based in Amsterdam. We help ambitious companies build meaningful brands that people truly connect with. Whether you’re entering the market and need a clear positioning with a strong visual identity or want to refresh your brand to reach new business goals, we make it happen. Our team combines strategy, design and technology to craft brands that stand out, last and inspire loyalty.

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Organizations that choose Clarify as their branding agency

Branding at Clarify

At Clarify, we believe the power of a strong brand lies in simplicity. No matter how complex your market or product is, we make your story clear and accessible. As a branding agency, we ensure that the core of your organization, the “why” that sets you apart, stands out. This creates a solid foundation for all your brand elements, whether you operate in Amsterdam or beyond.

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Your brand

It’s important that you can easily and consistently apply your brand identity yourself. That’s why we create clear brand guides and design systems with all the building blocks you need to bring your brand to life. As a branding company, we also make sure your ambitions remain realistic and align with what’s achievable in implementation. This ensures everything fits your current situation so you can confidently build a strong and practical brand. When extra expertise is needed, our branding specialists are ready to help.

Looking for an experienced branding agency based in Amsterdam?

Whether you’re exploring the first steps of building a brand or looking to refresh an existing one, our team is here to help. We combine strategic thinking with creative design to create brands that truly connect and stand the test of time. Feel free to reach out!

Van strategie tot uitrol

Charlotte Kooijman
Communicatie consultant

Want to build a meaningful brand?

Let Clarify, the leading branding agency from Amsterdam, help you create a brand that truly connects. From brand strategy to visual identity, we turn your story into a brand people remember.

Frequently asked questions

Branding is the process of creating a unique identity for a company, product, service, or event. It includes all the elements that shape how a brand is perceived, such as its visual identity, brand values, tone of voice, and overall customer experience.

People are bombarded with information every day, making attention one of the biggest challenges for any brand. That’s why it’s essential to have a strong brand that not only stands out but also tells a unique story that resonates with your audience’s world.

Branding goes beyond just a visual identity. It also includes elements such as brand values, tone of voice, and the overall customer experience. In addition, branding involves applying the visual identity consistently across all communication materials.

A brand foundation is the basis of a strong brand. It includes the core values, brand promise, and key message. This foundation supports all brand activities. A clear brand foundation ensures consistency, builds trust, and creates a strong position in the market.

Absolutely. Employees are just as much part of your audience as your customers. That’s why we also focus on how your brand should be perceived by your team and future talent, and how you can best position yourself as an employer.

Preferably, yes. Your company’s vision, mission, and strategy form the foundation of your brand strategy. They allow us to define your core values, brand promise, and key message. Sometimes we find that this foundation isn’t fully established yet. In that case, we can help you through a preliminary process to define and document these elements.

This includes all possible brand expressions, both online and offline. Examples are websites, ads, social media templates, presentations, brochures, reports, banners, and trade show stands.

In a complete branding project, we deliver a style guide that defines the logo, typography, color palette, and visual language. We also provide all designed communication materials and, in the case of a website, often a digital design system that includes all website modules.

Featured branding projects