Netherlands is on the verge of new legally established pension rules (WTP). This makes pensions more personalized and transparent, and will equalize the premium scale for all ages. This transition will impact employers and employees. We assist pension funds in informing all their participants effectively, enabling them to make well-informed choices.
Pension
Scroll
A smooth pension transition with information design
Good communication is crucial for the success of the pension transition. However, that's precisely where the challenge lies. Pension matters are complex and often distant for many people. Moreover, the message needs to be tailored differently for each target audience segment, and the changes have both positive and negative aspects. Information design can play an essential role in addressing these challenging communication issues. We're here to assist you with the following challenges.
The new pension law needs to be made understandable
How to make a decision about something important when you don't yet understand the content? For years, communication has been tailored to a structure that has since been overhauled. This calls for a new approach and explanation. We believe in avoiding pension jargon at all times and consider visualization essential. Therefore, we use illustrations and animations to explain matters. After all, people prefer looking at pictures rather than a wall of text.
Creating urgency around pensions
For many participants, pensions are something that pertains to the future. This can make it quite abstract and complex. A personalized approach where the participant is central is key to success. With this in mind, we develop pension portals where users gain insight into their life trajectory from now until later, including all necessary actions needed along the way to achieve a well-planned retirement.
Authentically and clearly communicating
The AFM provides guidelines for a communication plan for the transition. However, you don't want it to be merely a compliance exercise. You aim to communicate authentically and clearly about the transition. Therefore, tell the story of who you are. We can support this by creating a distinctive visual identity and translating it into your online portal. This provides recognition, consistency, and gives a voice to your brand.
Jeroen Krul
IllustratorWithin the pension sector, there's a lot to communicate and much to gain in terms of clarity! With information design, we ensure that clear communication takes precedence. This makes the participant's understanding clearer, which is the most important aspect of our contribution to this sector.
Do you have a question about the pension law?
We're happy to help you with our knowledge on this topic and together, we'll find the best approach to tackle your issue.
Highlighted cases
Zwitserleven
Visuele middelen voor jong en oud die informatie over pensioenen helder én aantrekkelijk overbrengen
Pensioenfonds PGB
Visuele middelen die informatie over pensioenen helder en aantrekkelijk uitleggen aan ouderen
Highlighted insights
Inspiratie
–3 mins reading time
Het nieuwe pensioenakkoord is er!
Inspiratie
–10 mins reading time