With the animations for The Ocean Cleanup, we translate the findings of complex scientific research into understandable language. Additionally, we visually depict how The Ocean Cleanup tackles this issue. The goal? To raise awareness and knowledge about the plastic pollution problem in our oceans, working together towards a cleaner future. The more than four million views so far are a promising start.
The Ocean Cleanup is looking for a partner to translate this complex topic into informative and engaging animations. They need someone who can integrate text and visuals within scientific frameworks and with technical accuracy, all in a creative and distinctive style. This role fits perfectly with our expertise in information design.
In the initial phase, our Consultancy team collaborates with The Ocean Cleanup to establish the content framework, starting with a creative kick-off. We then proceed with information analysis to craft a powerful, creative voiceover script. Given the substantial information in the animations, we maintain a visually clean approach. Our developed style draws inspiration from technical blueprints commonly seen in engineering designs. These shots are complemented by narrative 3D sequences. Working closely with The Ocean Cleanup, our Design team continuously explores ways to deeply resonate with the audience through compelling shots.
The animations for The Ocean Cleanup are highly information-dense. We ensure that the visuals fully support the narrative. For instance, conveying results like "three times the size of France" is effectively achieved through animation. This approach allows us to tell the story with even greater impact.
You're magicians! Overall it's really incredible.